The W-Trilogy begins with WIFI (Want
It, Find It), the initial obsession phase of a crusade. It is the
phenomenon of mythologizing a prize and identifying an “unmissable” territory
or market share.
The Syndrome: Tunnel Vision The defining characteristic of this phase is a “Red X” over the brain’s
logic center. Once a target – be it a symbolic city or a market gap – is
identified, all peripheral red flags are ignored. The obsession is fueled by
the manic belief that “the cost is irrelevant because the vision is priceless”.
Historical and Modern Parallels This is not a new bug in human software; it is a feature.
●
The Trojan War (Ancient): A ten-year suicide mission over one symbolic person – the ultimate “must-have”
acquisition.
●
The “Unicorn” Land Grab
(Modern): Burning billions in VC capital to capture a
profitless market just to block a rival.
Hallucinating the Victory We often operate under a mathematical delusion, where a massive bar of
“Perceived Vision” completely dwarfs a tiny sliver of “Actual Utility”.
We fall in love with the pursuit before verifying the prize.
The WIFI Filter Diagnostic Before writing the check, the WIFI Filter demands a manual override of the ego. Ask yourself: “If this prize had no name, no rival bidding on it, or no flag attached to it... would I still want it?”
Slides (Reddit)
Corporate Satire: The WIFI Delusion (Part 1 of the W-Trilogy)
by
u/muralide in
u_muralide
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